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Welcome to AdVocab! A visual dictionary of words and phrases often used in the advertising industry. So whether you're just starting out or are a seasoned pro, need to search for a definition of a word you've never heard or just want to learn something new, have a browse! We're glad you're here!

Featured Word


A Call to Action (or CTA) is the thing you want people to do after they've seen your advert. It could be a 'find out more' button, 'buy now', 'click here', the list is endless! CTA's appear on a variety of media, mostly emails, DMs, print, and TVC.

Illustration of a poster call you to action

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Watch this space... more words coming soon

We are constantly expanding our vocab, so keep your eyes peeled for more.