A creative tissue is like a check in to see how the creative work is sitting with the client. A tissue is like a WIP. The creatives present the idea and the clients feedback on it with any amends they have. During pitches, tissues work a little differently. You only get one chance to check in with the clients to see if the creative idea is on the right lines. It's a formal presentation and the CEO, CCO, and CSO of the agency may all be present.
you were looking for?submit new wordWe are constantly expanding our vocab, so keep your eyes peeled for more.
